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Company Profile

The Prithvi Story

The history of the Paras Prithvi Company began in the early 1980’s when Mr. Paras Mal Dak and his brothers, Mr. Suresh Kumar Dak and Mr. Samarath Lal Dak, who are the current Chairman and Board of Directors of the company, came to Hunsur in Karnataka with a strong business vision and started off as general merchants with extreme determination. In 1982, the company professionally entered into the Jewelry Industry and kick-started its journey in this domain.

How we started

We began with the business of Jewelry Retailing. The enormous success, confidence and trust that we gained by our experience in this business caused it to become our forte, further leading us towards starting a Wholesale Jewelry business. At a later time, we, the Paras Prithvi Company, became a supplier of Gold, Silver and Diamond ornaments to more than 500 clients in Mysore and nearby. We were benefited with undeniable trust in the market which led us to deciding our by-line – ‘Trust, Triumphed’. Today, we are known by two victorious names: Prithvi Jewels and Prithvi Infrastructure and own four showrooms in Hunsur, Kushalnagar, periyapatna and belthangady.

Brand and Product

Our sheer belief is in being what we state. Standing by our by-line, ‘Trust, triumphed’, we believe that to gain a foothold in the market, we need to establish relationships of trust and content with our clients and customers. For this, we strive to always meet the expectations of our clients with our attempts to be coordinated with the market trends. Our endeavor is to come up with products that speak for themselves. We interact with our clients through the seven Prithvi Relationship Zones (PRZ) spread over Hunsur and Kushalnagar. Prithvi Relationship Zones are centers that are responsible for managing the relationships between customers and the company. They take care of the connectivity between the two and enroll thousands of customers into Gold advance purchase schemes. The immense success of this maneuver has encouraged the Board to decide to establish more showrooms in the near future; the success is expected to persist.

How far we plan to go

As a result of our splendid success and the appreciation that we received, we have decided to open Prithvi showrooms in Madikeri, Chikkamangaluru, Mysore and I, II and III tier cities of India. As an All-India plan, we have decided to spread out in the cosmopolitan cities with the establishment of our Diamond house called ‘VAJRAM’. We aim to bring to you a sumptuous collection of diamond jewellery and anticipate VAJRAM to have a skyrocketed future.


To make you feel like The Royal Family of the Mysore by continually develop our Royal Jewellery Collection to our valuable customers globally, as a result of our craftmanship, expertise, and service excellence and affordable to all.


To reach the customers across global in the next 5 years with our ROYAL JEWELLERY COLLECTION, Fast-track Expansion plans, Aggressive Business Development, People skill and knowledge Development and by being the most trusted jeweller to our customers in market and act responsibly and ethically.




Lifetime Service
Insurance Available
Jewellery available at EMI
Only Certtified Jewellery
Product Detail Pricing
Easy Exchange

Corporate Social Responsibility

Corporate Social Responsibility refers to the initiatives taken by a company for the betterment of society and the environment; the efforts that the company invests beyond its responsibilities. To live in a society, it is extremely important to contribute something to it. This may involve the donation of money or development of ethics that will be beneficial to the society and bring about revolutionary changes.

Our efforts towards making the society a better place to live include a wide range of activities. Donating money to charity, funding nonprofit organizations, company-organized volunteer activities, company- funded campaigns to spread awareness on environmental preservation, promoting education, etc. are the initiatives taken by Prithvi Group for the betterment of lives.

Prithvi Trust will be engaged with social services through out the year by means of ANNA SANTHARPANE and VASTHRA DAANA on Hindu New Year, UGADI day. In future Prithvi Trust has a plan to get involved with more activities involved with social upliftment making education to reach downtrodden.

Prithvi Relationship Zone


1st Floor, Kapil Complex, H.R Road, Opp KSRTC Bus stand, H.D Kote, Mysore Dist
Ph: 08228-297138


1st Floor, KRS Complex, Santepet, B.M Road, Pariyapatna, Mysore Dist.
Ph: 08223-297138


No.7, Naganna Multiplex, Near forest Gate, Ramnathpur, Arkalgud Taluk, Hassan Dist.


1st Floor, Ganesh Complex, Opp. Main Post Office, Vani Vilas Road, K.R Nagar
Ph: 08223-297238


#5 H.M.S Complex Main Road, Somwarpet Kodagu Dist.
Ph: 08276-298138


Prithvi Group provides excellent opportunities for you to showcase your talents and skills.
We enable our employees to exhibit their true potential and surpass themselves. Our first-rate working environment will encourage you to work harder every day. Furthermore, the exposure at Prithvi Group will help you improve your skills and become globally competent. Our work culture promotes bringing the best out of our employees through visionary leadership and providing equal opportunities to one and all. We encourage our employees at work and strive to procure their trust for a better future. How, you ask? Through our employee benefit schemes:

  • Excellent training and development programmes.
  • Employee welfare measures
  • Monetary and nonmonetary benefits.
  • Food and accommodation facilities.
  • Bonus and gratuity
  • Employee state insurance/ Medical allowances.
  • Provident Fund and Pension schemes.

  • Go to Career Page

Our stores

Head Office

Corporate Office

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Contact us


If you are buying from us at a show, the best way is to simply let one of our staff measure you. If you are ordering over the internet, you will need to go to a jeweler to get measured if you do not already know your ring size. The entire jewelry trade buys our tools from the same dozen or so suppliers; gauge rings (the steel rings used to measure a finger) and sizing mandrels (long, conical steel or aluminum sticks a ring is measured on) are made in Germany, Switzerland, India, and China. Unfortunately, there can be a variation of a quarter- to a half-size in what are supposed to be standardized tools. We try to make sure our tools match, but certainly cannot guarantee the match with other goldsmiths and jewelers. Please also make sure you are measured with a gauge that matches the style of the ring you are buying. A thin celtic ring which fits right at the joint of your finger can be 1/2 to a full size smaller than a wide celtic ring that rests from the joint up over a portion of the more thickly padded portion of the finger. Most of our rings will match a narrow guage. A wide guage should be used for our wider wedding band designs. In the event that there is a difference between our sizing tools and those of the jeweler who measures you and your ring does not fit, we will resize it at no cost to you.

If you search the internet you will find so many do's and don'ts for cleaning jewelry that it can be extremely confusing! We always recommend a simple approach: 1) Remove, examine and clean your jewelry regularly. Ideally, do not bathe, workout, swim or use cleaning products while wearing jewelry. Dirt, bacteria, oils and chemicals can all lead to metal and skin reactions if these tips are not followed. 2) If cleaning is needed, use a soft bristled toothbrush and mild non gritty soap with water to gently wash the piece. Dry thoroughly. A soft polishing cloth (widely sold in stores for silver polishing) can be used to remove any tarnish and restore shine. 3) About once a year(or whenever a concern arises), have a professional look at your fine jewelry to check for any damage to the settings, metal and stones. This can help catch any issues early.

First, we only use the highest quality sterling silver and 22kt gold in our jewelry(see below for more information). We do not coat or plate any of our pieces. And while skin reactions to our jewelry are uncommon, they do occur for a variety of reasons. As we noted above, regarding cleaning jewlery, many skin reactions occur because we wear our jewelry too frequently without removing it. Chemicals and even natural ingredients can get caught between the jewelry and skin, causing reactions. Generally, if a ring starts giving you problems after weeks/months/years or wearing it with no concerns, this strongly points to an outside agent. Cosmetics, lotions, soap, cleaning chemicals, etc can all get trapped under a ring and cause skin reactions like redness, swelling and even blistering. If a new ring turns your finger green or black, we suggest removing the ring and cleaning it per the methods described above. Sometimes there are polishing compounds that did not get thoroughly removed before sale. These can react with skin. If you continue to react or the reaction is only on the palm side of your finger, it could be a reaction to the solder used for sizing. In this case, we may need to replace your ring or cast one in size so that solder is not used. Please contact us and we will discuss these options.

All the stones used in our jewelry are real. The big jewelry stores have to be completely consistent in what they sell, so they buy stones that are exactly alike. In some cases, the stones can be treated to alter their color slightly to achieve that consistency. Rob buys stones according to what strikes his artist's eye and imagination. This means that they can be very different from each other - but all will be beautiful, all will suit their individual settings, and they will certainly all be real.

Gold is a rare metallic element with a melting point of 1064 degrees centigrade and a boiling point of 2808 degrees centigrade. Its chemical symbol, Au, is short for the Latin word for gold, ‘Aurum’, which literally means 'Glowing Dawn'. It has several properties that have made it very useful to mankind over the years, notably its excellent conductive properties and its inability to react with water or oxygen!

This stems back to ancient times in the Mediterranean /Middle East, when a carat became used as a measure of the purity of gold alloys (see next Question 5). The purity of gold is now measured also in terms of fineness, i.e parts per thousand. Thus 22 carat is 22/24th of 1000 parts = 916 fineness.

A Carat (Karat in USA and Germany) was originally a unit of mass (weight) based on the Carob seed or bean used by ancient merchants in the Middle East. The Carob seed is from the Carob or locust bean tree. The carat is still used as such for the weight of gem stones (1 carat is about 200 mg). For gold, it has come to be used for measuring the purity of gold where pure gold is defined as 24 carats.

If we take national gold reserves, then most gold is owned by the USA followed by Germany and the IMF. If we include jewellery ownership, then India is the largest repository of gold in terms of total gold within the national boundaries. In terms of personal ownership, it is not known who owns the most, but is possibly a member of a ruling royal family in the East.

Gold is made into a large number of different bars of different weights. The most well known are the large ‘London Good Delivery Bars’ which are traded internationally. These weigh about 400 Troy Ounces, i.e. 12.5 kg/ 27 lbs. Each. Others are denominated in kilogram’s, grams, troy ounces, etc. In grams, bars range from 1 g up to 10 kg. In troy oz, from 1/10 tr.oz. up to 400 tr.oz.. Other bars include tola bars and Tael bars.

A diamond is a crystal made up entirely of carbon atoms that are arranged in an isometric, or cubic, matrix. A cubic crystal arrangement is one in which the crystal essentially expands outward at the same rate in all directions during its initial growth; the ideal result, when the crystal forms without any interference, is a pure and perfectly formed octahedral shape.

Diamonds are made up of pure carbon atoms that exist deep in the ground, exposed to intense heat and pressure over billions of years. Over time, this pressure builds up and forces the diamonds and rocks up toward the surface in a volcanic-like explosion. The explosion creates a very deep, wide hole called a “pipe” into which most of the diamonds settle; these deposits of diamonds are known as primary deposits. Other diamonds are washed away by water or erosion, and often settle into the coastal waters of nearby bodies of water; these are alluvial deposits. These deposits occur in many places around the globe; however, the largest commercial deposits exist in Angola, Australia, Botswana, Namibia, South Africa, Russia and Zaire, which produce 80% of the world’s diamonds.

A newly mined rough diamond looks more like a piece of glass washed up on the beach than like the polished gems sold in jewelry stores. Bringing out their beauty requires the skill and art of a trained diamond cutter.

The “Ideal Cut” is a cut based on a specific set of proportions for a round brilliant diamond proposed by gem cutter Marcel Tolkowsky in 1919. While Tolkowsky’s original theories presented only one particular combination of proportions for creating the best balance of brilliance and dispersion, today the American Gemological Society recognizes any diamond falling within a narrow range of proportions and finish quality as being an “Ideal Cut” (also called an “AGS 0” or “AGS triple zero”).

Finding the rough diamonds is only the first step. Once diamonds have been mined and processed out of the ‘overburden’ (that is, the kimberlite rocks in which they are imbedded), the rough crystals are sorted and categorized according to their size, color, shape and other characteristics. At this point, a diamond can follow one of two routes.