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The Prithvi Story

The history of the Paras Prithvi Company began in the early 1980’s when Mr. Paras Mal Dak and his brothers, Mr. Suresh Kumar Dak and Mr. Samarath Lal Dak, who are the current Chairman and Board of Directors of the company, came to Hunsur in Karnataka with a strong business vision and started off as general merchants with extreme determination. In 1982, the company professionally entered into the Jewelry Industry and kick-started its journey in this domain.

How we started

We began with the business of Jewelry Retailing. The enormous success, confidence and trust that we gained by our experience in this business caused it to become our forte, further leading us towards starting a Wholesale Jewelry business. At a later time, we, the Paras Prithvi Company, became a supplier of Gold, Silver and Diamond ornaments to more than 500 clients in Mysore and nearby. We were benefited with undeniable trust in the market which led us to deciding our by-line – ‘Trust, Triumphed’. Today, we are known by two victorious names: Prithvi Jewels and Prithvi Infrastructure and own four showrooms in Hunsur, Kushalnagar, periyapatna and belthangady.

Brand and Product Philosophy

Our sheer belief is in being what we state. Standing by our by-line, ‘Trust, triumphed’, we believe that to gain a foothold in the market, we need to establish relationships of trust and content with our clients and customers. For this, we strive to always meet the expectations of our clients with our attempts to be coordinated with the market trends. Our endeavor is to come up with products that speak for themselves. We interact with our clients through the seven Prithvi Relationship Zones (PRZ) spread over Hunsur and Kushalnagar. Prithvi Relationship Zones are centers that are responsible for managing the relationships between customers and the company. They take care of the connectivity between the two and enroll thousands of customers into Gold advance purchase schemes. The immense success of this maneuver has encouraged the Board to decide to establish more showrooms in the near future; the success is expected to persist.

How far we plan to go

As a result of our splendid success and the appreciation that we received, we have decided to open Prithvi showrooms in Madikeri, Chikkamangaluru, Mysore and I, II and III tier cities of India. As an All-India plan, we have decided to spread out in the cosmopolitan cities with the establishment of our Diamond house called ‘VAJRAM’. We aim to bring to you a sumptuous collection of diamond jewellery and anticipate VAJRAM to have a skyrocketed future.